This article, 'Stove for the Developing World’s Health' by Amanda Leigh Haag was published in the New York Times on 22nd January,2008. The article states:

This year, the Shell Foundation along with Envirofit International at Colorado State University in Fort Collins plans to introduce a clean-burning wood stove technology to the developing world. This, according to the article is "the first market-based model" for clean-burning wood stoves. The team plans to begin distributing 10 million stoves, focusing first on India, Brazil, Kenya and Uganda at a variety of prices over five years.

The Shell Foundation estimates that it has invested $10 million in Envirofit’s effort to produce 300,000 stoves on a pilot scale and plans to invest $25 million more to sponsor the stove effort.

At Envirofit headquarters in the old Fort Collins power plant, researchers and engineers are designing and testing clean-burning stoves that they say will significantly improve air quality and require less wood fuel. An important feature will be the ability to control carefully the air pulled in, said Bryan Willson, a mechanical engineer who founded the Engines and Energy Conversion Laboratory and was a co-founder of Envirofit.Envirofit’s stoves will be designed with an insulated chamber that cuts down on energy loss and maintains heat inside the chamber walls.

Envirofit has plans not only to engineer the stoves, but also to market them. Envirofit has been visiting rural areas to study factors like the ergonomics of cooking habits and preferred color schemes. In India, women tend to squat while cooking, making height an important consideration.

Envirofit will offer a variety of sleek ceramic stoves from single to multipot, with and without chimneys, and with colors like apple red, baby blue and gold. The cost is to start at $10 to $20 and run to $150 to $200..

The product development will be at Colorado State, and Envirofit will work with distributors to create rural supply chains.

Harish Hande, managing director of Selco India, a solar lighting company that plans to work on marketing and financing the stoves, said the measure of success would be if they caught on with the women.

He said that with the right products and a “Tupperware marketing strategy,” in which women make house calls to talk about the stoves, a change might be imminent.

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