Micro energy enterprise development in East Africa: Challenges for marketing technologies


by Kavita Rai, Laura Clough

Issue: 60


Journal section: Theme Articles
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Received: Wed 23 of May, 2012
Accepted: Wed 23 of May, 2012

Abstract

This article provides key learning and challenges associated with the development of micro businesses through the Developing Energy Enterprise Programme (DEEP) East Africa. This five year capacity building initiative led by GVEP International aims to assist energy entrepreneurs in peri urban and rural areas of Kenya, Tanzania and Uganda to improve their business skills and achieve growth. This is done through the provision of technical support for quality products and services, linkages to financing and addressing marketing challenges, briefly summarised in the article.


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Tags: Enterprise development   ,   East Africa   ,   Market opportunities   
Categories:
Int'l Development
Location:
Africa
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