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The Community Adoption of Good StovesUser:Dr N Sai Bhaskar Reddy [top] [end]INTRODUCTIONThere had been many Good Stove [1] programs facilitated and implemented for communities in different parts of the world with support from respective Governments, organizations, scientific institutions and funding agencies, since more than 5 decades . The factors influencing community in adoption of good stoves are less understood by all the stakeholders. In this paper it is attempted to present various factors influencing decisions of the communities for adoption of Good Stoves and contributing to sustainability.[top] [end]BACKGROUNDThe United Nations estimates that 2 billion people a day are still cooking with open fires. Respiratory disease is the fifth-leading cause of death in the developing world, and 1.6 million people per year die from breathing wood smoke. The biomass burnt in traditional cooking stoves is resulting in high fuel consumption and significant levels of indoor air pollution, causing poor health of women and children. And also biomass collection for fuel is linked with drudgery for women and children. India is the home to more than 250 million people living on less than US$1 per day and about 550 million people without access to electricity. Biomass is the major source of fuel for cooking, in rural areas it is more than 90% of the households. In this context there is also a need to understand why there are thousands of stove models / designs in use all over the world, which gives us a cue to understand the communities’ decision making process to adopt Good Stoves. The contribution of Green House Gases (GHGs) emissions from cooking with less efficient biomass stoves by millions of people is considerable. Fuel wood is still and will be for a long time to go as the only means of energy supply for cooking purposes for the low-income rural population. Keeping view the global warming, limited land resources to cope with growing population and ongoing food crisis, there is an urgency to develop and facilitate good stoves adoption by communities. The main beneficiaries of Good Stoves programs are women and those occupy the middle- and lower-income levels of society.High numbers of illiterate people are living in rural areas and the illiteracy is high among women who are the main users of stoves, Cotlear (1990) observed that years spent in formal education may affect possibility of adopting an innovation and a likely source of inspiration for innovation. Makame Omar Makame (2007) says that empirical findings confirm that the role of information on what Rogers (1983) considered as trialability and observability characters of innovation are very crucial ingredients in the diffusion and adoption of innovation in the social systems. Consumer innovation like stoves is relatively less observable, and thus diffuses at extremely slow rate unless it should be highly promoted. According to Hall (2003) culture may also be an important determinant for the diffusion rate. Karin Troncoso, et.al (2007) observed that the socioeconomic level was found positively correlated with the adoption of the improved cook stoves. [top] [end]METHODOLOGYThe observations made by author on the adoption of good stoves are based on his own learning and experience with community over three years, in designing, testing, and facilitation for adoption of good stoves by community in the rural areas in India. The references sited in this paper were also taken into considered for validation of observations by the author. The factors identified were verified consulting relevant stakeholders. These factors were not prioritized, because the importance and influence of factors leading to sustainable adoption are also based on spatial, temporal, cultural aspects. These factors create broader understanding and can be used for reference and or as checklist while dealing with live projects or programs on adoption of good stoves.[top] [end]FACTORS OF COMMUNITY ADOPTION AND SUSTAINABLE USE OF GOOD STOVESFrom facilitation of Good Stoves the author learnt through experience that the adoption and sustainable use of Good Stoves by the community is dependant on the following factors.
[top] [end]PROCESS FOR COMMUNITY ADOPTION OF GOOD STOVESThe process of facilitation plays an important role in community adoption of Good Stoves. The below processes were followed by author in successfully facilitating adoption of about 270 good stoves in the two villages in Andhra Pradesh State, covering more than 70% of households. This facilitation process took about 9 months duration.
[top] [end]FACTORS OF FACILITATION PROCESS IN SUCCESSFUL ADOPTION OF GOOD STOVES – MARKETING PERSPECTIVEThe below presentation is the experience of the author in facilitation of Good Stoves in two habitations in the Semi-arid area of Andhra Pradesh State, India.[top] [end]Rocket Stove PrinciplesDuring one of the field visits to the two villages [2], the author found that majority of the existing stoves was created by using three stones, releasing large amounts of smoke. To find a solution to this problem the author developed “Good Stove” [3] based on Larry Winiarski’s [4] 10 principles of designing efficient stoves and community participation:
[top] [end]Process analysisThe following facilitation processes were followed for successful implementation of the project. The analysis of the process of facilitation was done by Cornelio Torrijos [5]Intensive awareness Dr. Reddy conducted community level workshops to explain the “need to adopt efficient stoves” using, Folk plays, Wall writings, and paintings [6] Analysis: This is the primary objective of most advertising and marketing communications, awareness of the problem and the possible solution/s. In a way advertising or marketing educates and prepares the target consumer/user. Advertising stimulates desire. The target audience was made aware about the "need to adopt efficient stoves" in very creative ways -- 'local folk plays', and "wall writings and paintings." not expensive mass media but direct and effective use of what is otherwise known as "graffiti”. A picture is often worth a thousand words. Wall paintings are also like billboards. On demand basis Once community started understanding, on pilot basis seven households [7] in each village were selected and on demand basis the Good Stoves were constructed, replacing the old stoves. Analysis: "On demand basis" – Marketing philosophy is serving consumer needs and wants. Continuing and repeat demand is what sustains the production of a product and income for producers/marketers. Identifying the most likely adopters "In the process it was found that women who were ready for adopting the Good stoves were literate and were young and middle aged." Analysis: Identifying the most likely adopters is key for when the promotion or extension process is intensified and extended to other areas. There are primary and secondary target segments in a population. Some are more willing than others to adopt changes. For greater immediate success, producers of new and improved stoves would do well to direct their persuasion efforts for the adoption of new designs to the individuals with the following characteristics: “literate, young and middle aged.” Motivation factors "Other problems, which they were facing was shortage of fuel wood (especially in One Village)." Analysis: This takes advantage of a local situation where the need for greater fuel efficiency was a motivating factor for change. Price right "Other attractive adoptability factors were, low cost of the stove as the raw material required was locally available (bricks, clay and dung) and easy to construct and maintain..." Analysis: A great way to make the price right -- production in the community, use of locally available raw materials. Here the project motivation is not profit for a city based industrial producer but community service which included profit for the local producer. Capacity Building ...if trained once, efficiency (25-30% fuel wood is conserved as compared to old stoves for the same amount of cooking over older stoves), good heat transfer, less hazardous as all the flames and embers are contained in the stove and more importantly very less smoke is released as compared to their older traditional stoves. Analysis: In the participatory process, the benefits of the improved stoves are made better known to the user through training. Yes, there is smoke but the smoke is less. Also, the technical subject of heat transfer was explained more fully in their own language and not simply as an efficiency number. No transportation constraints or costs with local production and sales. No city businessman makes millions of dollars of profit either. Just plain local production for local consumption -- a concept being promoted by the International Labor Organization (ILO). Feed back "Three months was the pilot field testing phase during this period improvement in the design was made based on the continuous feed back from the women. Apart from rice, people ate Jowar(Sorghum) roti every day in these villages. As this bread has less elasticity, it was breaking while lifting it from the roti making plate on the floor onto the pan. The people explained that this is because the height of the Good Stove was relatively high as compared to the traditional stoves. This extra height was to create chimney effect and increase the efficiency of the stove. Although people were explained several times about the significance of this height for reducing the smoke and increasing the efficiency, they still complained about the practical problem of making Jowar roti. This issue has become a major problem for adoptability of Good Stoves in these villages, therefore keeping in view the peoples needs, two inches height of the good stove was reduced (compromising on reducing the chimney effect to some extent). Analysis: It takes some humility for some scientists and experts from afar to desire feedback from others less educated. But feedback was good because it led to better design and greater fit or suitability of the product to the end consumer/user. Early adopters have defined the product characteristics more important to them, which helped in finalizing the design. Success Within next couple of months 70% of the Households have adopted Good Stoves. Still there is demand from rest of the families in the two villages and neighboring villages. Analysis: We are back to the marketing philosophy. What a great pleasure for me to read the report for its marketing content. The four P's of marketing by Kotler came alive here -- product, price, place and promotions. Also the three A's: awareness, acceptance and accessibility. In accessibility the key principle is "bring the product within arms' length of desire. Learning’s This experience show that however efficient our technology could be, but for sustainable implementation of the community level interventions, the participatory technology development processes are necessary. [top] [end]COMMUNITY DECISION FACTORSThe decision of the community and at household level to adopt Good Stove is the result of several factors, changes in space and time, and dependant on the strength of Human, Social, Economical, Physical, Natural and Environmental capitals at the regional or habitation or Household level. The majority of these factors also influence the sustainability of livelihoods. Here the decision factors are explained in simple network flow charts which would help the primary and secondary stakeholders involved in Good Stoves adoption and dissemination Programs respectively.Overall Decision Factors More detailed decision factor flow charts can be seen here:
[top] [end]CONCLUSIONApart from the above factors, the technology developed should be a joint effort, where Community, Government, Support Organizations’ and Scientists role is envisaged in development and dissemination of good stoves. Through Capacity Building Programs communities’ knowledge on the advantages of a Good Stove should be propagated. There should be monitoring and feed back for improvement of stove technology and it is a continuous effort. Technology development should be participatory incorporating local community knowledge for successful adoption. The research should be focused on simple, affordable (low cost), accessible and efficient Good Stove technologies. These stoves created should be easy to operate and use the stove. Optional designs should be made available, which improves the utility and adoptability of the stove. Spatial (Geographic), Temporal, socio-economic, environmental, human skills aspects should be considered while designing the stoves. The stove should be durable and rustic to withstand the local weather conditions. Ultimately the zeal for a common cause and to be part of mitigating climate change should lead for active participation of all stakeholders in developing, facilitating adoption of Good Stoves.By considering all / some of the factors discussed in this paper and factors specific to each area / region, COMMUNITY ADOPTION OF GOOD STOVES can be facilitated successfully in any project or programme. [top] [end]REFERENCESBarnes, D.F. (1994), "What makes people cook with improved biomass stoves?", World Bank, Washington, DC, World Bank Technical Paper No. 242, .Barnes, D.F., Openshaw, K., Smith, K.R. (1993), "The design and diffusion of improved cooked stoves", The World Bank Research Observer, available at: www.Worldbank.org/research/Journal, Vol. 8 No.2, Boztepe S., (2004), “User-Value-Based Product Adaptation”, PhD, Dissertation, Chicago, IL, Illinois Institute of Technology, USA. Gill Jas, (1985), “Stoves and deforestation in developing countries”, Paper presented to the UK-ISES Conference, .Energy for Development - what are the solutions?., held at Reading University. Karin Troncoso, Alicia Castilloa, Omar Maseraa and Leticia Merino (2007), Social perceptions about a technological innovation for fuelwood cooking: Case study in rural Mexico, Universidad Nacional Autónoma de México, Mexico Rogers, M.E. (1995), Diffusion and Innovations, 4th ed., The Press, a division of Macmillan Publishing Co., Inc., New York, NY [top] [end]FOOTNOTES[1] Good Stoves – Good Stoves are Improved Cook Stoves (ICS) designed with modifications over traditional one and also stoves designed using state of the art technology for increased efficiency, reduced smoke, etc.[2] Srirangapur village, Kondurg Mandal, and Kothur village, Midjil Mandal in Mahabubnagar District, Andhra Pradesh, India. [3] http://e-goodstove.blogspot.com [4] Dr. Larry Winiarski, Technical Director, Aprovecho Research Center, Apro@... [5] Cornelio Torrijos - Researcher and Marketing Consultant, Philippines, this analysis is found in group discussions www.Bioenergylists.org [6] Folk plays: A combination of songs, dramas, street plays, skits, dancing, etc. performed with focused script on the theme by local professional artists in the language understood by rural people. Wall writings: Slogans written on the walls on the benefits / advantages in adoption of Good Stoves. Wall Paintings: For creating awareness with focus on illiterates and catching the attention of people, through paintings / sketches on the walls related to the theme, with small comments / labels / slogans. [7] These are the leaders from community who are willing to take the risk and try the Good Stoves, and provide feed back and share their experience / results with the community. [Return to top] [top] [end]Web Links
[top] [end]Contact DetailsSee my Hedon User page User:DrNSaiBhaskarReddy 2 July 2008 | |
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02 July 2008; Last edited:
03 July 2008; Version: 3 | |
Pagename: CommunityAdoptionOfGoodStoves @HEDON: HXJA | |
